Ten new hotels and nearly 4,500 rooms are coming to Vietnam — and the partnership driving that expansion could fundamentally reshape how international travelers experience two of the country’s most popular coastal destinations.
Marriott International has announced a major collaboration with Sun Group, one of Vietnam’s leading resort developers, to build 10 new hotels and resorts across Phu Quoc and Vung Tau by 2030. The properties will span eight of Marriott’s premium brands, with the new developments scheduled to open in phases between 2027 and 2030.
For travelers already eyeing Vietnam as a destination — and for the country’s tourism industry more broadly — the scale of what’s being planned is hard to overstate.
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What Marriott and Sun Group Are Actually Building
The partnership brings together two heavyweights: Marriott International, the world’s largest hotel company by number of properties, and Sun Group, a Vietnamese conglomerate known for large-scale resort and entertainment developments across the country.
The 10 new properties will be built as part of Sun Group’s broader vision for a world-class tourism ecosystem in Vietnam. That ecosystem, according to confirmed plans, will include not just luxury resorts but also theme parks, multimedia shows, and state-of-the-art entertainment venues — positioning these destinations as full-scale holiday experiences rather than simple beach getaways.
Eight of Marriott’s distinct brand identities will be represented across the portfolio. Among the most anticipated additions are W Hotels and Moxy Hotels, both of which will make their Vietnam debuts through this collaboration. W Hotels, known for its design-forward aesthetic and nightlife programming, and Moxy, which targets younger, experience-driven travelers, signal that this development is aimed at a wide demographic range — not just the luxury tier.
Phu Quoc and Vung Tau: The Two Destinations at the Center of It All
Both locations have been on the radar of regional and international travelers for years, but this development accelerates their transformation significantly.
Phu Quoc, Vietnam’s largest island located off the southwestern coast, has already established itself as a rising star in Southeast Asian tourism. The new Marriott-Sun Group properties are expected to further cement its status as a top international destination. Phu Quoc is confirmed to host Vietnam’s first W Hotels and Moxy Hotels properties — a milestone that reflects the island’s growing appeal to global hospitality brands.
Vung Tau, a coastal city roughly 125 kilometers southeast of Ho Chi Minh City, offers a different draw — it’s long been a popular weekend escape for domestic travelers and expatriates. The inclusion of Vung Tau in this development plan suggests Sun Group sees significant upside in expanding the city’s international tourism profile alongside Phu Quoc.
Key Details: Brands, Rooms, and Timeline
| Detail | Confirmed Information |
|---|---|
| Total new properties | 10 hotels and resorts |
| Total new rooms | Nearly 4,500 |
| Marriott brands involved | 8 brands, including W Hotels and Moxy Hotels |
| Locations | Phu Quoc and Vung Tau, Vietnam |
| Opening window | 2027 to 2030 |
| Developer partner | Sun Group |
| Vietnam firsts | First W Hotels and Moxy Hotels in the country |
The breadth of brands involved is worth paying attention to. Eight distinct Marriott labels across 10 properties means travelers at different price points and with different travel styles will have options within the same destination ecosystem. That kind of brand diversity within a single development partnership is relatively uncommon and speaks to the ambition of what Sun Group is trying to build.
Why This Matters for Travelers Planning a Vietnam Trip
If you’ve been considering Vietnam as a destination — whether for a beach holiday, a family trip, or a longer Southeast Asia circuit — the Marriott-Sun Group development changes the calculus in a few concrete ways.
First, the sheer volume of new rooms entering the market between 2027 and 2030 should create more competitive pricing across the board, even at properties outside the new developments. More supply typically puts downward pressure on rates, which benefits travelers at every budget level.
Second, the entertainment infrastructure Sun Group is building alongside these hotels — theme parks, multimedia shows, purpose-built venues — means Phu Quoc in particular is evolving from a beach-and-snorkel destination into something closer to a full-scale resort island. Families, in particular, stand to benefit from that kind of integrated offering.
Third, for travelers who specifically follow Marriott Bonvoy loyalty points, having eight new brand options in Vietnam means more ways to earn and redeem rewards in a destination that’s already drawing strong international interest.
What Happens Between Now and 2030
The properties are scheduled to open in stages between 2027 and 2030, which means the full impact of this development will unfold gradually rather than all at once. Travelers planning trips to Phu Quoc or Vung Tau in the next year or two will be visiting ahead of the transformation — while those booking further out will have access to a significantly expanded range of options.
Sun Group’s broader tourism ecosystem plans — which include theme parks and entertainment venues alongside the hotels — are also expected to roll out in parallel with the hotel openings. The combined effect, if the timeline holds, would make Phu Quoc one of the most comprehensively developed resort destinations in Southeast Asia by the end of the decade.
For Vietnam’s tourism sector, which has been working to attract higher-spending international visitors, a partnership of this scale with a globally recognized hospitality brand represents a significant vote of confidence in the country’s long-term appeal.
Frequently Asked Questions
How many new hotels are Marriott and Sun Group building in Vietnam?
The two companies have confirmed plans for 10 new hotels and resorts, adding nearly 4,500 rooms to the Vietnamese market.
Which Marriott brands will be included in the Vietnam development?
Eight of Marriott’s brands will be represented, with W Hotels and Moxy Hotels confirmed as part of the portfolio — both making their Vietnam debuts through this partnership.
Where will the new properties be located?
The 10 hotels and resorts will be spread across two Vietnamese destinations: Phu Quoc island and the coastal city of Vung Tau.
When will the new hotels open?
Openings are scheduled between 2027 and 2030, with the full portfolio expected to be complete by the end of that window.
Will there be anything beyond hotels at these destinations?
Yes — Sun Group’s development plans include theme parks, multimedia shows, and state-of-the-art venues alongside the hotel properties, as part of a broader tourism ecosystem.
Is Phu Quoc getting Vietnam’s first W Hotels property?
Based on confirmed plans, Phu Quoc will host Vietnam’s first W Hotels and Moxy Hotels locations as part of this development.
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